Case Study: Butterfly Network achieves 25% revenue growth with SHIFT Communications

Butterfly Network boosts revenue 25% with SHIFT Communications

Butterfly Network, a healthcare device company, faced the challenge of establishing handheld point-of-care ultrasound (POCUS) as a new industry standard. Providers did not yet view devices like their iQ3™ ultrasound as crucial. SHIFT Communications was engaged to help transform this perception and build demand.

SHIFT Communications implemented a clinical storytelling program to champion a medical imaging revolution. They targeted trade publications with narratives featuring academic studies and real-world users, scaling thought leadership across specialty fields. This effort earned 54 press articles and significantly shifted industry perception. The program supported a 25% year-over-year revenue growth for Butterfly Network in 2024, leading the company to increase its revenue guidance.

Butterfly Network