Case Study: Singapore’s Leading Ad Network boosts inventory quality with ShieldSquare

Singapore’s Leading Ad Network Improves Quality Of Inventory With ShieldSquare

Singapore’s Leading Ad Network, a major online advertising platform working with hundreds of publishers, was facing a serious invalid traffic problem. Before working with ShieldSquare, nearly 15% of its traffic was non-human, leading to fake impressions, click fraud, poor CTR for advertisers, chargebacks, and damage to its inventory quality and reputation.

ShieldSquare implemented its API-based bot mitigation solution with real-time detection and pre-bid filtering, using Intent-based Deep Behavior Analysis (IDBA), device fingerprinting, and bot intelligence to identify SIVT and other invalid traffic. As a result, non-human traffic dropped from 15% to negligible levels, viewability improved significantly, CPMs were better justified, and the ad network gained clearer IVT reporting to negotiate more effectively with advertisers and avoid chargebacks.