Case Study: Major European Online Classifieds Portal reduces spam leads by 99.99% with ShieldSquare

Europe’s Leading Online Classifieds Portal Reduces Spam Leads by 99.99% & Improves Revenue Potential Using ShieldSquare

Major European Online Classifieds Portal, a leading European classifieds site, was struggling with rampant spam leads from bots and content scraping by competitors and third-party scrapers. The fake traffic was hurting lead quality, increasing operational workload, and reducing revenue potential for advertisers. ShieldSquare’s bot management solution was brought in to address the problem with high accuracy and zero false positives.

ShieldSquare deployed its cloud-based bot detection and management platform, using dynamic turing tests, device fingerprinting, and unique signatures to block malicious bots while preserving real user experience. The result was a 99.99% reduction in spam leads, a 16% increase in ads placed by advertisers, lower IT and infrastructure effort, and content scraper traffic reduced to zero.