Case Study: ConsumerAffairs improves BI data quality with ShieldSquare

ConsumerAffairs Enhances BI Data Quality With ShieldSquare

ConsumerAffairs, a US-based online marketplace with millions of reviews and listings across hundreds of categories, struggled with bot traffic that distorted its business intelligence data and made it difficult to understand real user behavior. After an in-house bot detection approach proved inadequate, the company evaluated ShieldSquare to improve traffic visibility and data quality.

Using ShieldSquare’s Bot Intelligence Feed, ConsumerAffairs was able to cross-reference bot IPs and signatures with affiliate data to separate genuine visitors from automated traffic without adding DNS rerouting latency. With ShieldSquare, the BI team gained higher-quality, more reliable traffic data, improving insight into key performance indicators, supporting better marketing decisions, and enabling more accurate affiliate billing and a better user experience.

ConsumerAffairs

Ron Timoshenko

Director of Architecture