Case Study: 7Pixel Achieves Clean Analytics and Reduced Bot Traffic with ShieldSquare

7Pixel Eliminates Non-human Traffic from Marketing Reports and Analytics Dashboards With ShieldSquare

7Pixel, a leading European price comparison and online shopping site, was struggling with skewed analytics because growing volumes of invalid bot traffic were not being fully detected by Google Analytics and its in-house tools. This made it harder to understand true visitor behavior, optimize marketing spend, track KPIs, and plan infrastructure growth. 7Pixel turned to ShieldSquare to gain cleaner traffic data while keeping control of its own server and CDN infrastructure and minimizing latency.

With ShieldSquare’s JS Tag integrated into Google Analytics and its internal analytics tool, 7Pixel was able to analyze traffic in depth, identify bot signatures in real time, and challenge suspected bots with CAPTCHA before page load. ShieldSquare gave 7Pixel accurate, actionable reporting that reduced bot impact on analytics metrics, improved the quality of referral traffic to affiliates, blocked price scraping attempts, and helped protect ad engagement. As a result, 7Pixel achieved cleaner business KPIs, better marketing ROI measurement, and increased genuine referral traffic, with the added benefit of greater ability to command higher referral fees and commissions.

7Pixel

Roberto Grandi

Analytics and Software Developer