Case Study: Maya achieves fraud elimination and stronger user trust with SHIELD

Maya’s E-wallet Services Taps on SHIELD to Eliminate Fraud and Level Up Trust

Maya, the #1 digital bank app in the Philippines with over 3 million customers as of December 2023, faced widespread e-wallet fraud risks — including promo abuse, fake account creation, and sophisticated account takeover (ATO) attacks that exploited accessibility permissions. To shore up trust across its ecosystem, Maya partnered with SHIELD and deployed SHIELD’s AI-powered device identification and device-first risk intelligence to detect malicious tools and risky device behavior in real time.

SHIELD’s machine-learning models analyzed thousands of device, network, and behavioral signals to surface actionable risk intelligence, blocking malware, autoclickers, overlays, and fake accounts while preserving legitimate transactions. As a result, SHIELD helped Maya prevent promo abuse and accessibility-permission–based account takeovers, protect marketing spend and merchant partners, and reinforce Maya’s position as a trailblazer for trust across its 3+ million users.

Maya

Mitch Padua

Group Chief Product Officer