Case Study: a major portal for buying and selling cars reduces ad fraud and boosts ROAS with SHIELD

Major Portal for Buying and Selling Cars lifts ROAS 200% with SHIELD

The customer, a major portal for buying and selling cars, suspected that a significant portion of its website ad traffic was fraudulent. They partnered with the vendor, SHIELD, to leverage its real-time ad fraud prevention solution to identify and stop these fake clicks.

Immediately after integrating SHIELD's solution, it was discovered that over 80% of the portal's paid traffic was not legitimate. This intelligence allowed the customer to make informed decisions about its advertisers. As a result, SHIELD helped the portal achieve a 200% increase in its return on ad spend within the first month of implementation.