Case Study: Dukaan doubles merchant satisfaction and eliminates fraud blindspots with SHIELD’s Device Intelligence

India’s Leading E Commerce Enablement Platform Dukaan Elevates User Trust with SHIELD’s Device Intelligence

Dukaan, an end-to-end e‑commerce enablement platform in India that has helped over 3 million SMEs go online, was facing rising fraud—fake accounts, impersonation, and multiple users on the same device—while needing to preserve a frictionless merchant and customer experience. To address this, Dukaan partnered with SHIELD and implemented SHIELD ID and SHIELD Risk Indicators to provide device intelligence and real-time risk signals.

SHIELD’s device fingerprinting and risk indicators uncovered emulator use, anti-fingerprinting tools, factory resets, and multiple users per device, allowing Dukaan to block fraudsters before they could harm merchants. As a result of SHIELD’s solution, Dukaan reports eliminating fraud blindspots, a 100% increase in merchant satisfaction, and protection for its millions of SME customers—significantly strengthening trust across the platform.

Dukaan

Subhash Choudhary

Co-Founder