Case Study: WafR achieves merchant network expansion and amplified brand trust with SHIELD

How WafR Expanded its Merchant Network & Amplified Brand Trust with SHIELD

WafR, a North Africa retail‑tech company launched in 2021 that helps FMCG brands deliver in‑store rewards and smart promotions, was facing widespread promo and incentive abuse from fraudsters using thousands of fake accounts — putting partner trust and campaign ROI at risk. To address this, WafR partnered with SHIELD and deployed SHIELD’s Device Intelligence solution (including SHIELD ID and SHIELD Risk Indicators) to detect and prevent fraud in real time.

SHIELD used device identification, risk indicators, and its Global Intelligence Network to link accounts to physical devices, detect emulators, app cloners and tampered apps, and block fraudulent users immediately. As a result, SHIELD helped WafR eliminate promo and incentive abuse, achieve >99.9% precision in malicious tool detection, more than double risk‑team efficiency, and drive a 120% increase in customer retention — restoring partner trust and enabling scalable growth.

WafR

Ismail Bargach

CEO & Co-founder