Case Study: Ralali.com achieves a fraud-free marketplace and 96%+ genuine users with SHIELD

How Ralali Used SHIELD To Defend Indonesia’s Businesses Against Fraudsters

Ralali.com, Indonesia’s first and largest online B2B marketplace serving over 1.4 million merchants and millions of monthly visitors, faced escalating fraud risks from fake accounts, inflated reviews, and referral abuse that threatened trust and high-value transactions. To tackle this, Ralali partnered with SHIELD and deployed SHIELD’s Device Intelligence solution—using SHIELD ID, Risk Indicators, and SHIELD Sentinel—to detect and prevent fraud at the device and session level.

SHIELD’s AI-powered tools identified fraudulent devices and techniques (app cloners, GPS spoofers, tampered apps, emulators), blocked fake account registrations in real time, and enabled swift action against attackers. As a result, Ralali achieved over 96% genuine users, ensured 100% genuine product and seller reviews, and strengthened trust with more than 2 million users, supporting safer transactions and continued marketplace growth.

Ralali.com

Joseph Aditya

Chief Executive Officer