Case Study: HappyFresh achieves real-time fraud prevention and stops promo abuse with SHIELD

Fresh Groceries for Delivery a Slice of Trust with a Side of Safety

HappyFresh, Asia’s fastest-growing online grocery marketplace, was facing rampant promo abuse and payment fraud as attackers created multiple fake accounts and even factory‑reset devices to evade detection. To protect their mobile app, HappyFresh turned to SHIELD, deploying SHIELD ID and SHIELD Risk Indicators to detect multiple accounts on the same device and identify the tools used by fraudsters in real time.

SHIELD implemented device‑level identity and risk signals backed by its Global Intelligence Network (covering over 7 billion devices and 500 million user accounts), automating the labeling and blocking of bad actors so HappyFresh could stop promo abuse and payment fraud immediately. The SHIELD solution deployed quickly, delivered immediate results, streamlined operations, and let HappyFresh focus on revenue growth and regional expansion while preventing subtle, complex fraud.

HappyFresh

Fajar Budiprasetyo

Co-Founder and Chief Technology Officer