SHIELD
47 Case Studies
A SHIELD Case Study
Carandbike, a leading online automotive marketplace and news portal in India, faced suspected ad fraud and fake visitors skewing analytics and wasting bandwidth. To investigate and protect its site, Carandbike engaged SHIELD, using SHIELD’s traffic-shielding and risk intelligence capabilities to assess and safeguard 100% of incoming traffic.
SHIELD deployed its AI- and machine learning–driven fraud prevention platform and device-fingerprinting risk indicators to identify bots, emulators and anti-fingerprinting tools, then filtered and blocked malicious traffic before it reached carandbike.com. As a result, Carandbike saw more than a 200% increase in legitimate traffic, achieved a 400% ROI on platform fees within a week, and was able to stop working with poor-performing advertisers while rewarding high performers.
Abhishek Agarwal
Head of Marketing