Case Study: Buymed achieves a fraud-free healthcare marketplace with SHIELD

A Vaccine Against Fake Accounts Buymed & SHIELD’s Prescription for a Fraud-Free Healthcare Marketplace

Buymed, a leading healthcare e-commerce platform in Southeast Asia, faced escalating fraud risks—from armies of fake accounts and counterfeit listings to hoarding of essential medicines—that threatened patient safety, partner trust, and plans for regional expansion. To protect its marketplace without invading user privacy, Buymed partnered with SHIELD and adopted SHIELD’s device-first risk AI capabilities, including Device Intelligence and the SHIELD Device ID.

SHIELD implemented device-level identification and Risk Intelligence to spot multi-accounting, app cloners, emulators, tampered apps, and suspicious session behavior in real time, feeding instant updates to Buymed’s risk engine. The result: elimination of fake accounts and fake product listings, a 190% increase in multi-accounting detection, uninterrupted supply of high-quality medical goods, and reduced reliance on multiple third-party tools—enabling Buymed to scale more confidently with SHIELD as its fraud-prevention partner.

Buymed

Hoang Nguyen

Chief Executive Officer