Case Study: a major portal for buying and selling cars achieves a 200% ROAS increase with SHIELD's real-time ad fraud prevention

a major portal for buying and selling cars boosts ROAS by 200% with SHIELD

The customer, a major portal for buying and selling cars, suspected that a significant portion of its paid website traffic was fraudulent. They partnered with the vendor SHIELD to implement its real-time ad fraud prevention solution to identify and stop these fake clicks.

SHIELD's solution immediately detected that over 80% of the portal's paid traffic was not legitimate. This intelligence allowed the customer to make informed decisions about its advertisers. As a result, SHIELD helped the portal achieve a 200% increase in its return on ad spend within the first month of implementation.