Case Study: a major portal for buying and selling cars achieves a 200% increase in ROAS with SHIELD

a major portal for buying and selling cars boosts ROAS 200% with SHIELD

The customer, a major portal for buying and selling cars, was concerned that a significant portion of its website ad traffic was fraudulent. They suspected that many of their visitors were fake and sought a solution to identify them. The vendor, SHIELD, provided its real-time ad fraud prevention service to address this challenge.

SHIELD's solution immediately detected that over 80% of the portal's paid traffic was not legitimate, identifying that fraudulent advertisers were generating fake clicks. With this intelligence, the portal made informed decisions on its advertisers. This led to a 200% increase in Return On Ad Spend (ROAS) within the first month of implementing SHIELD's service.