Case Study: a major portal for buying and selling cars boosts ROAS by 200% with SHIELD's real-time ad fraud prevention

a major portal for buying and selling cars boosts ROAS 200% with SHIELD

The customer, a major portal for buying and selling cars, was concerned that a significant portion of its website ad traffic was fraudulent. They suspected that many visitors were fake accounts designed to generate invalid clicks. To address this challenge, they partnered with SHIELD and implemented its real-time ad fraud prevention platform.

SHIELD's solution scanned clicks in real time, using proprietary AI and a global intelligence network to immediately detect that over 80% of the portal's paid traffic was not legitimate. This intelligence allowed the customer to identify fraudulent advertisers and make informed decisions. Within the first month of using SHIELD, the portal achieved a 200% increase in its return on ad spend (ROAS).