Case Study: Hubla achieves faster growth and stronger fraud protection with SHIELD

SHIELD Safeguards Hubla from Fraud, Driving Growth for Brazil’s Creator Economy

Hubla, a leading digital product sales platform in Brazil, needed a way to fight fraud as it scaled rapidly across the creator economy. As transaction volumes grew, the company faced stolen card fraud, fake accounts, card testing, and promo abuse, while manual reviews and delayed fraud signals struggled to keep up. Hubla turned to SHIELD, using its Device Intelligence and fraud detection capabilities to protect real users without adding friction.

SHIELD deployed Device Intelligence and Fraud Intelligence as Hubla’s first line of defense, enabling real-time device identification, behavioral analysis, and automatic blocking of risky activity. The result was stronger security and trust, more approvals for legitimate users, and an 80% reduction in manual review volume. SHIELD now helps Hubla eliminate fake transactions before they affect revenue and scale securely across Brazil.

Hubla

Arthur Alvarenga

Co-Founder and CEO