Case Study: Trinity Presbyterian Church improves website navigation and engagement with SHERPA Global

Trinity Presbyterian Church boosts users 33% with Sherpa Global

Trinity Presbyterian Church, a community focused on intentional welcome and hospitality, found its WordPress website had become cumbersome and difficult to navigate, frustrating users and failing its mission. They partnered with SHERPA Global for a thoughtful redesign to create a more welcoming, engaging, and easily managed digital experience.

SHERPA implemented a user-centered solution that included a discovery workshop, card sorting exercises, a content audit, and a new navigation structure aligned with user expectations. They also developed a new content strategy and added calls to action. The redesigned site led to overwhelmingly positive feedback and a significant measurable impact: a 33% increase in users and sessions, a 24% rise in page sessions, and a 17% increase in session duration.

Trinity Presbyterian Church