Case Study: Masterack boosts distributor self-service and sales with SHERPA Global

Masterack cuts client service calls by 50% with Sherpa Global

Masterack, an industry leader in manufacturing cargo management solutions, faced a challenge as its outdated website failed to support its distributors, leading them to rely on client services or turn to competitors. Partnering with SHERPA Global, Masterack sought a new website with a product configurator to restore trust and increase sales.

SHERPA Global implemented a custom Statamic CMS, empowering Masterack to update its own site. Based on user research, SHERPA redesigned product pages, created package detail pages for specific trades, and added a quote request cart. The solution also included a Track My Order feature and a streamlined warranty claim form. The results significantly reduced calls to client services, with one team member estimating the order tracking feature alone would cut their calls by 50%.

Masterack