Case Study: FederalEagle boosts lead capture by 2,667% with Sherpa Global

FederalEagle increases lead capture 2,667% with Sherpa Global

The customer, FederalEagle, a combined hearse and coach manufacturer, faced the challenge of merging two distinct brand websites into one cohesive site before a tight deadline. They needed to preserve each brand's unique value while streamlining processes for finding dealers and generating leads. They partnered with SHERPA Global to achieve this.

SHERPA Global conducted user research and a content audit to create a unified information architecture and brand style guide. They simplified the customer journey and composed plain-language content to guide users. The solution launched on time and resulted in a massive 2,667% increase in lead capture for FederalEagle.

FederalEagle