Case Study: Neighborhood Housing Services of Chicago boosts foreclosure-prevention turnout and media coverage with SHERMAN Communications & Marketing

Neighborhood Housing Services of Chicago draws 1,500 attendees per Fix Your Mortgage event with SHERMAN Communications & Marketing

Neighborhood Housing Services of Chicago (NHS), on behalf of the City of Chicago, faced the challenge of promoting a series of large-scale foreclosure prevention events. They needed to reach at-risk homeowners, recruit volunteers, foster a positive public image, and secure significant media coverage without an advertising budget. They hired SHERMAN Communications & Marketing to develop and implement a strategic public relations and marketing communications campaign.

SHERMAN Communications & Marketing executed a comprehensive plan utilizing media relations, community outreach, and partnership development. The solution successfully generated tremendous turnout, with 500 to 1,500 attendees per event, far exceeding expectations. SCM also secured extensive media coverage across print, TV, and radio, resulting in thousands of homeowners receiving assistance. The program was one of the most successful of its kind in the U.S., with homeowners who attended being more than twice as likely to secure a loan modification compared to the national average.

Neighborhood Housing Services of Chicago