Case Study: Cercacor boosts media coverage and strategic partnerships with SHERMAN Communications & Marketing

Cercacor secures dozens of CES interviews with SHERMAN Communications & Marketing

Cercacor, an innovator of non-invasive health monitoring technologies, faced the challenge of launching its first product, the Ember hemoglobin tracker, into a completely unknown market. They had no existing connections in the endurance sports community, no media experience, and needed to educate potential users on the value of their $400-$700 device. To overcome this, they engaged SHERMAN Communications & Marketing for a comprehensive marketing and public relations strategy.

SHERMAN Communications & Marketing developed and executed a fluid plan that included building foundational PR materials, securing prominent media coverage at major events like CES, and forging strategic partnerships. The results were significant, with feature stories in outlets like Bicycling, Sports Illustrated, and the Los Angeles Times. SHERMAN also grew Cercacor's social media presence from a few hundred to several thousand followers, securing new sales and partners, and ultimately establishing the previously unknown company and its product within the endurance sports arena.

Cercacor