Case Study: Elucidat achieves product-led growth — 2x more accounts per rep and 20% higher trial conversion — with Sherlock

How Sherlock powers Elucidat's entire product-led growth operation

Elucidat, a market-leading e‑learning provider, moved from a traditional sales-led model to a product-led growth approach and needed a way to connect product usage data to sales, marketing, and customer success. They chose Sherlock to power that transition, providing the analytics and integrations required to score engagement, track activation, and surface Product Qualified Leads.

Sherlock was implemented to score engagement for trial and paid accounts, track activation progress, trigger PQL notifications and HubSpot-driven campaigns, and keep CS on priority signals. With Sherlock, Elucidat gained 100% visibility into account engagement, doubled the number of accounts per rep (2x), and achieved a 20% higher trial conversion rate, enabling tighter go-to-market alignment and measurable product-led growth.

Elucidat

Ian Bloom

Product-Led Growth Lead