Case Study: Beaches Energy Services boosts newsletter engagement with Shepherd

Beaches Energy Services boosts website traffic 72% with Shepherd

The customer, Beaches Energy Services, faced the challenge of making its Tidings Newsletter more engaging and valued by its community. To put a more personal face on the utility, it partnered with the vendor Shepherd to re-imagine the publication's design and content.

Shepherd transformed the newsletter by creating an annual series of bright designs, using infographics and local photography to create a definitive local experience. This solution dramatically improved performance, driving a 72% increase in website traffic and boosting the email delivery rate to 99.5%. The project was so successful it earned Beaches Energy an Excellence in Public Power Communication Award from the American Public Power Association.

Beaches Energy Services