Case Study: Denver Seminary improves organic search rankings with Shelley Media Arts

Denver Seminary boosts organic visibility with Shelley Media Arts, adding 100 new monthly visitors

Denver Seminary, a theological graduate school, faced the challenge of attracting relevant organic traffic to its program pages. Their website was drawing traffic from irrelevant keywords while their key program pages were not ranking for the right search terms. Shelley Media Arts was engaged to address these SEO and content marketing issues.

Shelley Media Arts implemented a comprehensive strategy that included a full SEO audit, foundational on-page optimizations, a content audit to remove irrelevant pages, and strengthened internal linking. This solution successfully shifted traffic sources, with the majority now entering through the home and program pages. The results included adding 53 keywords to the organic top 3 search rankings and removing 5,700 irrelevant keywords, significantly improving visibility to their target audience.

Denver Seminary