Case Study: Compassionate Geek boosts search visibility with Shelley Media Arts

Compassionate Geek boosts clicks 283% with Shelley Media Arts

The customer, Compassionate Geek, is an influential IT professional providing online customer service training. Their challenge was a severe lack of search engine visibility in a highly competitive industry dominated by large, authoritative sites, which hindered their ability to sell online courses. To address this, they engaged the vendor, Shelley Media Arts, for a content and SEO retainer service.

Shelley Media Arts implemented a persona-centric content strategy, which involved auditing and optimizing existing content to better speak to the target audience and consistently publishing SEO-optimized blog posts focused on specific keywords. This solution drove a 283% increase in clicks and a 399% increase in impressions after approximately ten months, significantly boosting the client's search visibility and leading to an increase in online course sales.

Compassionate Geek