Case Study: YNAB boosts student acquisition by 68% with SheerID

YNAB boosts student acquisition by 68% with SheerID

YNAB, a financial management software company, faced a challenge with its student program. The manual process of verifying students via email was time-consuming, causing a poor user experience and a high opt-out rate. To address this, YNAB partnered with SheerID and implemented its Audience Network product for instant digital verification.

By using SheerID's solution, YNAB instantly verified students, which drastically improved the user experience. This resulted in a 68% increase in student acquisition and slashed support costs by $20,000 annually. The solution also saved 300 support hours per year and reduced the number of students who never used their trial from 16% to just 2%.

YNAB