Case Study: TIDAL achieves reliable student verification for 50% discounts and protects military offers with SheerID

Tidal - Customer Case Study

TIDAL, the music streaming service, wanted to offer a 50% discount on its Premium and Hi‑Fi tiers to full‑ and part‑time students but needed a reliable way to verify current enrollment and extend the offer to existing subscribers. They also later added military discounts that required the same secure eligibility checks.

TIDAL implemented SheerID’s hosted, customized verification form so users selecting a student plan are redirected to SheerID during sign‑up; the system verifies eligibility (including existing customers) and now protects military discounts as well. The result is a streamlined, secure eligibility flow that enables targeted discounts while reducing fraud risk and improving the user experience.

Tidal