Case Study: Atkins Nutritionals achieves instant, secure military & first responder discounts and a 25% conversion rate with SheerID

Targeting Military Members With Added Benefits and a Simple Experience

Atkins Nutritionals, a maker of protein-rich, low-carb bars and shakes sold at 43,000 retailers and at atkins.com, wanted to offer a U.S. military and first responder discount but needed an accurate verification solution that could be implemented quickly—ideally in time for Veterans Day—to measure impact and prevent discount abuse.

Atkins integrated SheerID’s full-service verification, adding a landing page and hosted verification form that uses instant checks plus document review to issue one-time 15% promo codes at checkout. In the first 10 weeks the program saw nearly a 25% conversion rate, generated positive customer feedback, and blocked 37% of ineligible attempts, letting Atkins focus on consumers and marketing during key selling periods.

Atkins Nutritionals

Breana Doing

Business Development Manager for E-commerce and Alternative Channels