Case Study: Target powers a nationwide teacher discount and prevents fraudulent redemptions with SheerID's Digital Verification Platform

Target Uses Digital Verification To Power Nationwide Teacher Discount

Target launched a nationwide Teacher Prep Event offering a 15% discount on select classroom supplies to reach the 6 million U.S. educators who routinely seek teacher deals. The challenge was to make the offer broad and easy to use for all types of teachers while preventing widespread coupon fraud and delivering a smooth, on-brand experience.

Target partnered with SheerID’s Digital Verification Platform to confirm teacher eligibility instantly (with backup document review for 100% coverage), prevent fraudulent redemptions, and deliver an easy-to-redeem discount code that could stack with REDcard savings. Promoted across national and local media and teacher sites, the program drove new customer acquisition, increased loyalty and brand affinity among teachers, and protected the promotion from abuse while keeping the checkout experience frictionless.

Target

Mark Tritton

Executive Vice President and Chief Merchandising Officer