Case Study: Talladega Superspeedway secures verified student and military ticket discounts with SheerID

Talladega Superspeedway - Customer Case Study

Talladega Superspeedway, known as NASCAR’s Most Competitive track, is focused on creating memorable race-day experiences. To reward and welcome specific groups it launched the Freedom Trophy in 2014 and offers military discounts up to 60% as well as student perks like discounted tickets, free parking and camping, plus a college-focused landing page with social content. The challenge was ensuring those special offers reached only eligible students and military families.

Talladega partnered with SheerID to verify eligibility and protect those promotions, while using targeted landing-page content and social feeds to introduce new fans to NASCAR. This approach ensured discounts and experiences were redeemed by qualified fans, helping Talladega deliver unique, customized experiences for its military and student audiences.

Talladega Superspeedway