Case Study: Rogers Media achieves increased student Sportsnet NOW signups and 40% discount adoption with SheerID

Rogers Media - Customer Case Study

Rogers Media, a category-leading radio and television broadcaster and parent of Sportsnet NOW, sought a better way to reach “cord-nevers” — primarily 18–24-year-olds who don’t subscribe to cable or satellite. The company wanted to make its OTT live-streaming service (six Sportsnet channels) more accessible to college students without adding friction to the signup process.

Rogers partnered with SheerID to offer an exclusive 40% student discount on Sportsnet NOW, enabling students to verify their status directly during signup and start streaming quickly (with a 7-day free trial). The integration simplified onboarding, lowered the barrier for student subscribers, and extended Rogers’ reach into the valuable student and cord-never segments while giving learners easy access to Canada’s No.1 sports content.

Rogers Media