Case Study: Provide Commerce achieves an 11.7% conversion rate and 37% purchase rate among verified teachers with SheerID

Reaching Teachers through Strategic Discounting

Provide Commerce — the parent of six gifts and flowers brands including ProFlowers and Shari’s Berries — wanted to drive last‑minute Valentine’s Day purchases by offering teachers the company’s deepest discounts. The challenge was delivering exclusive, one‑time coupon codes only to verified K–12 teachers, college faculty, and school administrators.

SheerID built and hosted a custom landing page and verification form, issued one‑time coupon codes, and redirected verified educators to ProFlowers or Shari’s Berries; an email to ~190K teachers supported the push. Campaign results: 8% open rate, 24% CTR, 53% unique page views, 47% attempted verification, 92% of attempts successfully verified, 37% of verified teachers purchased, a 11.7% overall conversion and over 200 last‑minute orders — strong ROI that prompted a follow‑up Mother’s Day campaign.

Provide Commerce