Case Study: Bunion Bootie achieves targeted audience growth and fraud protection with SheerID

Reaching Targeted Audiences with Strategic Discounting

Bunion Bootie, founded in 2011 by a group of bunion sufferers, makes a non-surgical support device for people with active lifestyles and those who spend long hours on their feet. After launching a Military Discount Program to respond to strong interest from service members, the company faced the challenge of promoting the offer widely while preventing misuse and fraud.

Bunion Bootie implemented SheerID’s hosted verification, directing military members and teachers to a brief form that issues unique, one‑time 10% coupon codes after eligibility is confirmed; the program was launched with a Memorial Day press release. The initiative drove media coverage and VA orders, led Bunion Bootie to extend the offer to K–12 teachers, and delivered strong engagement and revenue metrics: 40% form conversion, 51% purchase rate after verification, over 30% repeat customers (with repeat orders 2–8x initial size), and thousands of dollars in fraud blocked (49% of teacher and 34% of military redemption attempts failed verification).

Bunion Bootie