Case Study: Wholesale Halloween Costumes achieves a 10–12% conversion lift and boosts incremental military revenue with SheerID

Reaching Military Families with Strategic Discounting

Wholesale Halloween Costumes, launched by Party City founder Steven Mandell to offer a wider selection of costumes and accessories year-round, wanted a way to stand out without becoming a promo-driven site. The challenge was to drive incremental revenue and goodwill by offering targeted, exclusive discounts that wouldn’t erode the brand or complicate operations.

They implemented a military discount protected by SheerID via a simple verification pop-up, with promo codes and prominent site placement. The integration was “set-and-forget,” delivered a 10–12% lift in conversion in a split test, drove incremental revenue across customer segments, showed high conversion and excellent revenue per verification, incurred reasonable cost, and generated no customer complaints.

Wholesale Halloween Costumes

Jim Moore

VP of Marketing