Case Study: Princess Cruises achieves 30x conversions with SheerID instant verification

Princess Cruises boosts conversions 30x with SheerID

Princess Cruises faced a challenge in verifying eligibility for its military discount program. The manual process was cumbersome for both staff and customers, requiring paperwork and taking up to three weeks, which hindered the offer's success. To streamline this, they turned to vendor SheerID and implemented its Audience Network product for instant verification.

By using SheerID's solution, Princess Cruises was able to instantly verify not only military members but also teachers, first responders, and healthcare workers. This eliminated over 75 hours of manual work monthly and drastically improved the customer experience. The results were significant, including a 50% verification conversion rate on landing pages, 10,000 verifications per community, and a 30x increase in conversions for some campaigns, with an ROI 18 times higher than other marketing programs.

Princess Cruises