Case Study: Monarch Mountain achieves secure online military discounts with SheerID

Monarch Mountain - Customer Case Study

Monarch Mountain, an almost 100-year-old ski resort in Colorado, long offered military discounts at its ticket window but couldn’t replicate that online because it had no reliable way to verify IDs — risking misuse of the special pricing.

By integrating SheerID’s military verification into their online checkout, Monarch enabled verified military customers worldwide to buy passes at the exclusive rate while preventing ineligible access. The program’s success has even prompted the resort to launch a separate student-discount offering.

Monarch Mountain