Case Study: Lowe's achieves seamless military verification and instant 10% discounts with SheerID

Lowe’s - Customer Case Study

Lowe’s Home Improvement, a major U.S. home improvement retailer founded by an Army veteran, has long supported the military community through hiring, volunteering, and special military pricing. As online sales and focus on customer experience grew, Lowe’s needed a way to modernize its military discount program and ensure only eligible customers received the benefit without disrupting the loyalty sign-up flow.

Lowe’s integrated SheerID’s instant verification into the MyLowes loyalty enrollment by adding a custom verification form, enabling one-time verification during sign-up. Once verified, U.S. military customers can use their MyLowes card in-store, at self-checkout, or online to receive a 10% discount—extending Lowe’s support to the military community securely and seamlessly.

Lowe's