Case Study: LifeLock achieves secure veteran verification and identity-fraud protection with SheerID

LifeLock - Customer Case Study

LifeLock, a provider of proactive identity theft protection, identified U.S. veterans as the second-largest group affected by identity and credit fraud and moved the military market up its priority list. Before launching military-specific offers, the team sought a way to prevent targeted promotions from being abused or going viral.

To mitigate that risk, LifeLock fully integrated the SheerID API for instant eligibility verification and used SheerID’s hosted secondary manual verification for edge cases. This approach let LifeLock safely run subscription-focused military campaigns with campaign-specific offer details while protecting against fraudulent sign-ups.

LifeLock