Case Study: CBS All Access fights churn and grows student subscriptions with SheerID

How Cbs All Access Is Fighting Churn

CBS All Access faced the subscription industry’s twin problems: rising customer-acquisition costs and rampant churn in a crowded streaming market where free trials and one‑time discounts make it easy for viewers to hop between services. To win younger viewers and build lasting relationships, CBS needed a way to attract subscribers without eroding margins or encouraging discount-seeking behavior.

CBS launched a gated student offer — 25% off the limited-commercial monthly plan ($4.49/month) — using SheerID digital verification to make eligibility instant, secure and seamless. The combination of an exclusive discount and authoritative verification helped drive acquisition and brand preference while protecting the offer from abuse; digital verification can boost conversions up to 3x, double repeat purchases, and SheerID customers report average retention near 90%, strengthening long-term loyalty.

CBS