Case Study: HBO NOW achieves verified student subscriptions and secure $9.99 pricing with SheerID

HBO NOW - Customer Case Study

HBO NOW, HBO’s standalone streaming service, wanted to accelerate sign-ups among 18–24-year-olds by offering a discounted student rate but needed a reliable way to ensure only eligible students received the benefit. The challenge was to add student verification without disrupting the existing sign‑up experience.

HBO NOW worked with SheerID to integrate student verification directly into the sign‑up flow, enabling students to enroll at $9.99/month through a quick, customizable check with built‑in fraud prevention. The result: a seamless enrollment experience, confident enforcement of eligibility, and a student program positioned to drive subscriptions.

HBO NOW