Case Study: Guitar Center achieves streamlined, secure military and student discount campaigns with SheerID

Guitar Center - Customer Case Study

Guitar Center, the world’s largest musical instrument retailer with 269 US locations, and its growing subsidiaries Music & Arts and Musician’s Friend wanted to expand customer bases by offering special pricing to military members and students while preventing abuse and keeping the experience frictionless. The challenge was to verify eligibility at checkout across online and call-center channels without adding complexity for customers.

SheerID delivered customized verification solutions—hosted lightbox and branded iframe forms that pop up at checkout and issue single-use coupon codes on successful verification, a Veterans Day campaign inclusion that boosted visibility, and a tailored call-center workflow (unique URL, tokenized document-upload emails on instant failure, immediate coupon display, and post-review emails linking back to the cart). These implementations protected offers, streamlined redemption for verified customers, and helped the subsidiaries more effectively reach their target segments.

Guitar Center