SheerID
96 Case Studies
Case Study: LEGOLAND Florida Resort drives military ticket sales with SheerID
A SheerID Case Study
Generating Sales And Goodwill With The Military Community
LEGOLAND Florida Resort wanted to move its military ticket discounts online while preventing fraud and making it easier for service members and their families to buy in advance. Prior to working with SheerID, military guests could not pre-purchase tickets online, creating a poor experience for off-base members and limiting access to the offer.
SheerID implemented military eligibility verification for LEGOLAND Florida Resort, enabling a branded online offer with up to 25% off tickets plus a second day free. The results were strong: 28% of attempted redemptions were found ineligible, the resort saw an ROI of $27 for every $1 spent on verification, 17% of verified service members purchased tickets online within three months, and the average order included 3.6 tickets.
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Legoland California
Rex Jackson
Vice President of Marketing and Sales