Case Study: Frank And Oak keeps exclusive military, first responder, and student discounts secure and seamless with SheerID

Frank And Oak - Customer Case Study

Frank And Oak, a Montreal-based fashion retailer known for its digital-first approach and strong personalization, launched 10% off promotions for military, first responders, and students in Canada and the U.S. The challenge was to keep these offers exclusive to eligible customers while maintaining a seamless online shopping experience across app and web storefronts.

They partnered with SheerID to add a Frank And Oak–branded iframe lightbox verification on the military, first responder, and student discount pages (with Canadian schools shown via geolocation). Verified customers receive a one-time-use promo code by email at checkout, allowing the brand to protect its exclusive deals while preserving a smooth digital shopping experience.

Frank And Oak