Case Study: Foot Locker achieves seamless, one-time military discount verification across 3,000+ stores and nine brands with SheerID

Foot Locker - Customer Case Study

Foot Locker, a global fashion retailer with more than 3,000 stores, wanted to make its military discount easy and accessible across its many brands and online properties. The challenge was enabling fast, in‑person verification for servicemembers, dependents, and immediate family across a complex portfolio of sites and retail locations without adding friction to the customer experience.

Foot Locker implemented SheerID across all 3,000+ stores and every .com—including its nine brands such as Foot Locker, Lady Foot Locker, Champs, and Foot Action—so military status can be verified in person quickly. The one‑time verification now carries across all brands, allowing verified customers to redeem the discount at any Foot Locker–owned store with minimal hassle.

Foot Locker