Case Study: Fathead achieves 70% new military customers and 700% military engagement growth with SheerID

Fathead Keeping a Military Discount Exclusive

Fathead, a leading maker of officially licensed sports and entertainment graphics, wanted to offer an exclusive sweepstakes and a 20% everyday discount for U.S. service members and their families while preventing widespread fraud and avoiding collection of sensitive personal data.

Fathead integrated SheerID’s Instant Verification Platform so customers submit a quick online verification and receive a one‑time coupon upon instant approval, with SheerID auditing sweepstakes entries. The protected program drove strong results: a 700% increase in military engagement, a 60% rise in unique visitors to the military landing page, and 70% of verified military buyers were new customers (with additional traffic gains after adding a homepage link).

Fathead

Molly McLeod

Marketing Project Manager