Case Study: ThinkEDU achieves 539% sales growth and instant academic verification with SheerID

Exceeding Vendor Requirements and Customer Expectations

ThinkEDU is an academic reseller that operates more than 1,000 online technology stores for college bookstores and schools, serving students, faculty, and staff with deeply discounted software, hardware, and textbooks. Because manufacturers require proof of current student or educator status for academic pricing, ThinkEDU needed a verification solution with complete coverage, instant responses, and a seamless customer experience—existing methods could take up to 48 hours, require a fax, or fail to cover a significant share of students.

SheerID provided automatic, electronic post-purchase verification that confirms eligibility in seconds with no extra input from customers, and ThinkEDU notifies verified buyers immediately. The partnership delivered 100% verification coverage for eligible customers, a 539% increase in sales, an 86% rise in verification volume, new manufacturer relationships (including Rosetta Stone), selection to manage 200+ CollegeBuys eStores, and the ability to offer subscription billing—while noticeably improving the customer checkout experience.

ThinkEDU

Allan Fischler

Chief Operating Officer