Case Study: Eastbay achieves seamless in-store military verification and year-round 20% discount with SheerID

Eastbay - Customer Case Study

Eastbay, a Foot Locker brand in the fashion category known for outfitting high-school athletes and coaches, offers a year‑round 20% military discount. Although long committed to the military community, Eastbay needed to close a gap: until recently, in-store verification for military personnel, their dependents, and immediate family did not match the streamlined online process.

Eastbay integrated SheerID to enable the same verification flow in person as online, allowing military customers and their families to verify at checkout. The change created a consistent omnichannel experience, made the discount more accessible to high‑value customers, and reinforced Eastbay’s commitment to supporting the military community.

Eastbay