Case Study: Direct Energy Business delivers secure, hassle-free military discounts with SheerID

Direct Energy Business - Customer Case Study

Direct Energy, the largest energy retailer in North America, wanted to recognize military members among its more than six million customers by offering special pricing—but needed a way to protect the offer so it would be available only to military members and their dependents.

Direct Energy integrated SheerID’s verification as a customized lightbox in the existing registration flow to confirm military status and deliver a redirect URL reward unavailable to the general public. The solution provided secure, efficient, and hassle-free verification while preserving the customer experience and ensuring the discount was exclusive to eligible users.

Direct Energy Business