Case Study: Cole Haan achieves secure, exclusive 20% military discounts and boosted customer loyalty with SheerID

Cole Haan - Customer Case Study

Cole Haan, the century-old luxury fashion brand, wanted to extend a special 20% online discount to military customers while protecting the offer’s exclusivity. Their challenge was ensuring only eligible active duty, reservists, National Guard, veterans, and retirees could access the promotion without disrupting the existing customer experience.

Cole Haan partnered with SheerID to add a branded, hosted verification form to their site; customers submit their military information, and approved applicants receive a unique coupon code redeemable at checkout. The integration preserved the offer’s exclusivity, fit smoothly into the checkout flow, and helped build loyalty among military shoppers.

Cole Haan